Umag je mali gradić sa 13.000 stanovnika, smješten na sjeverozapadnoj obali Istre. Smatra se ulaznim i izlaznim vratima Hrvatske prema Europi. Udaljen svega 40 kilometara od Trsta, 150 km od Ljubljane - glavnog grada Slovenije  i 50 nautičkih milja od Venecije, Umag je omiljeno ljetovalište i turistička destinacija.

Turistički sadržaji prostiru se sjevera od turističko naselja Kanegra i Crvenog vrha do Savudrije, ribarskog mjesta sa raznolikom ponudom. Ovo područje zbog svoje blizine prema glavnim europskim prometnim pravcima u zadnje je vrijeme postalo raj za posao sa nekretninama i nove turističke projekte. Ako se provezete od hrvatsko - slovenske granice duž obale sve do Umaga svjedočit ćete velikoj izgradnji u turističku infrastrukturu.

Smještena između Savudrije i umaga nalazi se Zambratija sa prekrasnom pješčanom plažom i nekoliko novih obiteljskih malih hotela. Nedavno obnovljena ribarska lučica i projekt izgradnje šetnice od Umaga do Kanegre novi su atraktivni sadržaji ovog mjesta.

 Od Zambratije preme Umagu prostiru se  turistička naselja Katoro, Stella maris i Punta gdje je najveća koncentracija hotela, apartmanskih naselja kategorije 4 zvjezdice.

U samom gradu od turističkih sadržaja treba spomenuti hotel Kristal u samoj staroj gradskoj jezgri nedavno pretvoren u modernu kockarnicu.

Južno od Umaga nalazi se kampovi Finida i veliki moderni kamp Park Umag (nekadašnji Ladin Gaj), perjanica umaškog camping turizma i dobitnik mnogobrojnih turističkih nagrada.

Tu je i Lovrečica zadnje umaško naselje prema Novigradu gdje se smještaj nudi uglavnom u privatnim sobama i apartmanima.

The old town of Umag is located on a small peninsula (which was once an island) on the north-western coast of Istria. It was built on the foundations of Roman archaeological ruins and it has preserved its network of narrow streets and a Medieval urban structure. Even the Romans proclaimed Umag for their seaside resort and connected it with the mainland. The new part of Umag stretches for the most part along the coast from Katoro to Novigrad, where its main tourist capacities are located. Apart from Umag, there are two more famous tourist destinations in this area - Savudrija with its oldest lighthouse on the Croatian Adriatic Sea from 1826 and Lovrecica as a peaceful oasis for family vacations. Umag is also the first nautical gate from Central Europe to Croatia, located in an attractive bay with one of the most prestigious ACI marinas awarded with one of eleven blue flags for the European standard of swimming-beaches, Umag as a tourist destination is particularly proud of. The tourist mini train connects Umag with Katoro where a Roman archaeological finds can be visited. In 1993 with the establishment of the new local rule Umag became an independent commune, and in 1997 was awarded the status of town. The town of Umag covers an area of 87,57 square kilometres. According to the latest census in 2001 it has a total of 13,064 inhabitants, with the population density of 154 inhabitants per square kilometre. The mild climate and the lush mediterranean vegetation, the enterprising spirit of the local people encouraged them to build the first hotels as early as the beginning of the 19th century and to found the first tourist association. In recent decades Umag has evolved into a modern tourist resort enriched with new facilities every year before the start of the tourist season. In winter, seemingly a quiet and desert place, in summer the town lives with its full life. The name of Umag has been renowned throught Europe and the whole world thanks to the top sports and cultural events, the most outstanding being the international tennis tournament Croatia Open.